Instagram
YouTube
X
RedditMoney saved
₹3.9La month, one channel
Budget that would have moved into a campaign returning less than it cost.
Brand intelligence, every morningYour numbers.
Your numbers.
Not theirs.
A daily record of your brand that you own outright — what was said, who moved, and how your campaigns were received. Not numbers reported by the platforms you bought from.
See a full run- YouTube
- X
- Product reviews
- Marketplace & quick commerce
- Forums & Quora
- The open web
Today’s run15 Sep · 06:04
- Reading
What you get
Four numbers a budget holder can use.
Spend that stops leaking, campaign numbers that are true, a crisis that did not happen, and leads nobody had noticed yet.
Figures from a worked example, built to the production schema — not a client result. The arithmetic behind the first two is set out in full on the campaign page.
True campaign impact
₹18.0Ldivided honestly
Every campaign gets a real ROAS and a grade, and the credit adds up to exactly what the channel earned.
Brand risk, caught early
06:00the morning after
A damaging post is called on its evidence, not once enough people have repeated it.
Lead generation
7,080asking, not buying
People asking about you far more than they endorse you. Demand forming ahead of any campaign, and nobody has been sent after it.
Filed daily
We don't run once.
A number on its own is a number. The same number against the fortnight behind it is a direction — rising, peaking, fading, finished. Every run restates every figure against its own history, so you are reading a trend and not a snapshot someone sold you.
And when a conversation stops, that is recorded as stopped. It does not quietly become a zero, because a thing nobody said and a thing nobody measured are not the same reading.
The same four conversations14 runs
- “cold chain”CritiquesLive · 11 runsEntered on run 4 and has not stopped since.
- “freezer burn”ComplainsDecayedPeaked on run 4, then fell away on its own.
- “farm sourced”AdvocatesRisingNo spike. Eleven runs of slow, steady climb.
- “price hike”ComplainsGone · quiet 5 runsOne day of noise. Recorded as gone, not as zero.
Why this is different
Anyone can copy the method.
We publish it on purpose. It is worthless without the thing it reads: months of daily readings on your own brand, which can only be accumulated, never bought.
It starts with what people actually said.
Others infer from spend and sales curves. We read what people actually said, campaign by campaign and audience by audience.
So one post can be a crisis.
The verdict above escalated on a single post. A spike detector needs a crowd before it can fire.
So someone owns it by name.
The verdict leaves the run with an owner, a deadline and an approval trail — bypasses and reverts included. Advice nobody can be held to is a newsletter.
So advice can be graded.
That same verdict carries what acting on it should achieve, recorded before anyone acted on it.
And it widens every day.
Each run adds to a record nobody can backfill. A competitor starting tomorrow starts at zero.
Architecture patent-pending · grading reads out after about ninety runs
What it's for
Six questions it answers.
From the budget meeting to the post-mortem. The answers take the same shape every day, which is what makes one week comparable to the next.
“Where should next quarter's budget go?”
Channel by channel, with the point where more spend stops working.
“Which campaigns actually made money?”
The dashboard's favourite returned less than it cost.
“Is something about to blow up?”
One evidenced post is enough. Volume is not the trigger.
“Why did sentiment move?”
The tone flipped, on a date, in these posts.
“Who are we actually reaching?”
Segments, their roles, and where each one stands.
“Did any of this advice work?”
Recommendations followed, against the ones ignored.
Audience
Not demographics. People, and where they stand.
Segments are derived from the conversation rather than bought from a platform, each with a role — the ones who defend you, the ones who decide, the ones watching.
The unmeasured row is deliberate. A group the system can see but has not scored yet is printed as unmeasured rather than left out, because absent and zero are not the same reading — and that row is usually the audience a campaign reached without anyone planning to.
| Segment | People | Where they stand |
|---|---|---|
| Fitness-first buyersGrowth | 4,210 | Advocates 38%+4.2 |
| Convenience cooksCore | 7,080 | Queries 34%+6.1 |
| Weekend hostsGrowth | 2,940 | Advocates 31%−1.4 |
| Price-led switchersObserver | 1,850 | Complains 29%+3.8 |
| Tier-2 festive cooksObserver | 2,370 | Unmeasurednew |
What happens next
Two speeds, one record.
Some things want a reply today and some want a decision this week. They are different jobs, so they leave the run differently — and both end up on the same record.
Worth answeringToday
- Marketplace review
Two-star run on the 500g pack, same complaint
Four reviews, one cause, sitting on the page people buy from.
- YouTube
Recipe creator flagged a packaging change
A factual correction, and they have the reach to carry it.
Thread comparing delivery windows
Rising, factual, and it names a specific claim.
- X
Price thread, mostly your own customers
Two people already defended you. One reply confirms them.
RecommendationAttention
Delivery complaints are concentrating on Reddit — the one platform your team does not answer on.
- Action
- Respond
- Owner
- Community Lead
- State
- Awaiting approval · 3h left
- Step
- Step 1 of 2
Expected
Complaint share on Reddit falls back to its thirty-day average within four runs.
Ask it
Every number opens a thread.
Answers come from one dated run, with the posts they were drawn from attached. Not a chatbot over a dashboard — the same record the recommendations came out of.
Counselturn 1 / 1
Which competitor gained the most?
- Reading
Every answer comes apart.
Ask why and it opens — what drove it, the posts it was read from, how it sits over time. Assembled from the record, not written over the top of it.
Same facts. Your altitude.
The numbers don't change between people. What you're shown does — a board summary, or the posts underneath it.
It remembers.
Last month's thread, the concerns raised, what you already argued. You don't start over.
It says when it can't.
An analyst that always has an answer isn't one you can use.
Get started
See your own first run.
We connect your sources, read back thirty days, and walk you through the first verdict with your team. It takes about a week.
Talk to us